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The Mogul Mom 

Heather Allard

My name is Heather Allard and I'm a mother of three children (Hope, Grace & Brendan) and the former owner of 2 Virtues, the safe sleepwear company I started after inventing Swaddleaze and Blankeaze, award-winning wearable blankets for infants and toddlers. I recently sold 2 Virtues and in true serial entrepreneur fashion, began another venture called The Mogul Mom. I started The Mogul Mom after receiving countless emails from other mom entrepreneurs, looking for advice from someone who had been there, done that. The Mogul Mom is a blog and an online community that offers free coaching, camaraderie, ideas, information, resources and recommendations for mom entrepreneurs.

7 Ways For Mom Entrepreneurs To Save Time, Money & Sanity
Posted: Dec 01, 2009 11:18AM
  I don’t normally write these “life balance” posts but now that my kids are back in school, my life’s gotten a little crazier.  And if you’re the average mom entrepreneur, I figure yours has too. Like me, you’re juggling a lot. A L O T. Business.  Family.  Pet.  Grocery ...

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The Providence Journal: "Mogul Mom" Blogs On Blending Work, Family
Posted: Nov 24, 2008 10:23AM
  Heather Allard wants to help “mogul moms” — mothers who are trying to raise families and run a business at the same time. She writes about the particular problems these maternal entrepreneurs face on her blog, “The Mogul Mom: Everything You Need to Build Your Mom-Owned Business from Someone ...

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The Mogul Mom Features...Traci Bisson of Bisson Barcelona AND The Mom Entrepreneur Blog
Posted: Nov 24, 2008 10:21AM
This week, I'm proud to feature a kindred spirit, Traci Bisson, an amazing mom entrepreneur who not only started her own marketing & PR company, but also a fabulous blog community for mompreneurs.  Traci's blog is full of useful information and offers wonderful support for moms trying to strike the ...

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Don't Get Burned By Your Lightbulb Moment
Posted: Nov 16, 2008 5:11PM
  Last week, I read an article on StartUpPrincess.com  by Margie Zable Fisher called  "How to Get Media Coverage for Your Product" .  Step #1 in Margie's how-to?  Have a great product . Clearly, to get media coverage for your product, it's gotta be a great product. She's absolutely ...

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The Mogul Mom Features...Britt Menzies of StinkyKids
Posted: Nov 16, 2008 5:10PM
  This week, I'm pleased to interview Britt Menzies of  StinkyKids . When I first saw Britt's designs, I couldn't help but go, "Awwww..." to myself, as her creations are just adorable. But then when I saw her message, "Always be a leader of good", I knew there was something ...

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Media Kit Construction
Posted: Nov 07, 2008 9:48PM
  Jennifer Locke of  Zip-n-Go Blanket  asks: Heather,  I was looking at some mom blogs and one asked for a media kit. What exactly is in a media kit?  Jennifer Great question, Jennifer.  First of all, a media kit can also be called a ...

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