As companies offer lavish leave options, would-be opt-out moms are
being lured back to work. With up to five years of time off, is it any
wonder these employers are winning our loyalty?
Early one evening in March, Amal Shehata was giving her infant son a
bath and noticed he was getting too big for his baby tub. Overwhelmed
with emotion that she was missing her son grow up while she worked,
Amal decided to quit a job she loved as a director for internal
strategic projects at PricewaterhouseCoopers, where she'd worked for 11
years. She wanted to be a full-time mom. After discussing the idea with
her husband, Amal walked into her boss's office to resign. Her boss,
however, had another idea. Since he didn't want to lose a valuable
employee, he asked Amal to consider a six-month leave of absence
instead. "My boss told me, 'You don't have to take this traditional
approach and just leave,' " she says.
Amal's time off ends this month. If she decides she wants to extend her
leave, the company will give her another four and a half years to
return. That's because this July, PricewaterhouseCoopers launched Full
Circle, one of the most aggressive career options in the country
designed to retain and attract working moms. "We know women are exiting
the workforce to care for kids or elders," says Jennifer Allyn,
managing director of gender retention and advancement at PwC. "We
wanted to increase the likelihood that when they're ready to come back,
they'll look to us."
Fueled by prospects of a labor shortage and a shifting workforce,
extended leave options are part of a larger push to reconnect with
women who've left the workforce and also keep those who might exit to
care for a child or an aging parent or return to school. At the same
time, companies are realizing that women can step to the sidelines
several times in their work lives and still have successful, meaningful
careers. "The corporate marketplace is beginning to understand and
realize the value of supporting a woman's full work-life cycle," says
Karen Sheehan, managing director of W2W Ventures, an Arlington,
VA-based firm that advises companies on how to help their employees
strategically exit and reenter the workforce. "Working mothers are a
tremendous resource and have never been as needed in the professional
marketplace as they are now."
BETTER WORK PERKS
This welcome appreciation for top female talent is driven largely by
demographics and business strategy. The labor force is expected to grow
by only 1 percent annually over the next eight years, according to the
Bureau of Labor Statistics—"a slower rate of growth than in the past two
decades. As a result, the workforce participation rate will likely
decrease. As the massive baby-boom generation heads into retirement,
some economic analysts question whether there will be enough people to
fill vacant jobs.
Plus, an even more dramatic demographic change is taking place: Since
the mid-1980s, more women than men have secured undergraduate and
graduate degrees. In the 2003