Umran Beba was appointed President, Asia Pacific Region, PepsiCo, in February, 2010. In this role, Ms. Beba is responsible for PepsiCo’s food and beverages businesses throughout the Asia-Pacific region, spanning more than 20 countries. 

A 17-year PepsiCo veteran, Ms. Beba has held a wide range of roles since joining the company in 1994. Before assuming her current position, Ms. Beba was President of PepsiCo’s South East Europe Region, covering Turkey, Greece, Cyprus, Israel and the Balkans. Prior to that, she was the Business Unit General Manager for East Mediterranean – comprising Turkey, Lebanon, Jordan, Syria and Iraq – and before that, Ms. Beba held the position of General Manager, Frito Lay, Turkey. 

As an active champion of Diversity and Inclusion, Ms. Beba has been instrumental in leading PepsiCo’s Female Talent development efforts in many parts of the world, and has achieved considerable success. In Turkey, where the ratio of female executives on Ms. Beba’s management team was 53%,  Ms. Beba, in conjunction with PricewaterhouseCoopers, co-led the “Women In Business” platform from 2007-2009 – a forum that helped create awareness, share best practice and build role models for women in business in that country.

In February 2010, Forbes Magazine named PepsiCo Turkey as the #1 company in Turkey for “fastest female advancement” out of 121 companies analyzed. In September, 2010, the global edition of Fortune magazine named Ms. Beba #23 in their list of the Most Powerful Women in Business.

Ms. Beba is a Board Member of Calbee Group Japan, an Advisory Council Member for the Switzerland-based Women International Network (WIN), an Advisory Council Member for Hong Kong University of Science and Technology Business School, and an Advisory Council Member for “Mentorship for Women for Board Seats”, organized by Praesta and Forbes in Turkey.

Ms. Beba  holds an MBA and a BSc in Industrial Engineering from Boğaziçi University in Turkey. She lives in Hong Kong with her husband, Prof. Dr. Ali Beba, and their two sons.