Sarah Carter

Sarah Carter

General Manager of Social Business, Actiance

At age 17, Sarah joined the workforce as a taxi driver (a story in itself). After time at the university, a spell with IBM and a year in Canada, she moved to the UK IT security and data archiving market, joining a UK security and storage integrator.

Sarah was integral in taking the company through an IPO on the alternative investment market. She was promoted to the board she worked in the team that acquired others and then sold the business. After four years with Actiance in the Europe and Asia team, Sarah relocated to the headquarters in California.

Sarah is now General Manager of Actiance’s Social Business – she and her team work with the regulators – from FINRA in the USA, to the FSA in the UK. She also works with Actiance clients on best practice social media and collaboration strategies and regularly speaks on the topic on both continents.