R. Bradley Snyder is President of New Amsterdam Consulting. Trained in research methods and developmental psychology, Brad has been called upon to inform projects for industry giants like Marvel Comics and Time Warner. He is best known for his work with children and youth, ranging from usability testing with hemophilic teenagers for Baxter Healthcare Corporation, to pilot testing for Cartoon Network, to conducting focus groups with youth inside juvenile prisons. His expertise has helped develop raw concepts into some of the industry’s most successful programs, campaigns, and media.

Brad’s work with incarcerated youth was essential to the U.S. Justice Department winning the prestigious Innovations in American Government Award from Harvard University.

Brad is the author of numerous studies and is a regular speaker at corporate and community events. His forthcoming book, The 5 Simple Truths of Raising Kids, already is being praised for its insight and humor.