Michele Siegel is the Senior Manager of Research Initiatives at Bonnier Corporation. In this role, she oversees the data analysis of the research initiatives for Working Mother Media. This includes, programming applications, creating scorecards, developing custom benchmarking assessments, and evaluating research for editorial and presentation purposes.

Michele also works closely with all brands throughout Bonnier Corporation, such asSAVEUR, Salt Water Sportsman, and Cycle World. Michele is responsible for the ideation, development and execution of custom research initiatives including consumer insight surveys, industry benchmarking studies, and product testing. Leveraging this skill set, Michele strategically works with editorial and sales teams to produce consumer centered content and enhance marketing programs.

Prior to joining this team, Michele was the Manager of Strategic Insights for Parenting magazine. In this position, she was responsible for managing a nationally representative online research panel of 5,000 moms. Michele began her career working in media planning for accounts such as Kraft Foods and Discovery Communications.

Michele earned a bachelor’s degree in Business Administration from Muhlenberg College and is a working mom to her daughter, Molly.