Michele Siegel is the Senior Manager of Research Initiatives at Bonnier Corporation. In this role, she oversees the implementation and data analysis of the research initiatives for Working Mother Media, the National Association for Female Executives (NAFE), and Diversity Best Practices. This includes, programming applications, creating scorecards, developing custom benchmarking assessments, and evaluating research for editorial and presentation purposes.

Prior to joining this team, Michele was the Manager of Strategic Insights for Parenting and Babytalk magazines, our sister Bonnier titles. In this position, she was responsible for supplying and interpreting syndicated research to the sales, marketing, and editorial departments. In addition, she managed a nationally representative online research panel of 5,000 moms. Michele began her career working in media planning at advertising agencies for accounts such as Kraft Foods and Discovery Communications.
Michele earned a bachelor’s degree in Business Administration with a concentration in Marketing from Muhlenberg College and is a working mom to her daughter, Molly.