She’s been called a master provocateur and a leader in the global branding space. But Mary van de Wiel [aka: Van] is best known for her idiosyncratic views on the emotional clues that beckon audiences to lean in – hearts beating, eyes gleaming. Now, as CEO, Brand Anthropologist of the NY Brand Lab™ and Zing Your Brand & Co., a NY-based brand consultancy & laboratory, Van helps corporate clients and startups bring more meaning and purpose to the business table.

As workshop leader, writer, speaker & radio host, she brings an individualistic perspective to her off-air training and networking portals. Previously, as founder of an award-winning agency with offices in New York and Sydney, Van steered the global launch campaigns for Fortune 500 clients. When she’s not putting the final touches on "It’s Not Enough To Be Brilliant: 10 Dares to Branding," you’ll find her taking the NY Brand Lab on the road around the US, Mexico & Australia.