Karen So is the General Manager of Coca-Cola China Limited, Hong Kong, Macau & Micronesia Region. Her responsibilities include business direction formulation, sales and marketing development, product innovations and strategic brand management. Since joining Coca-Cola in 1996, Karen has held various positions in the company prior to her promotion to General Manager. She was the Marketing Director of Hong Kong, Macau and Taiwan. Before that, Karen was Brand Director, responsible for brand Coca-Cola in the China market. Prior to joining Coca-Cola, she worked at Nestle (China) Ltd., where she was responsible for marketing planning and promotion. Karen So received her Bachelor of Engineering from Hong Kong University, and holds an MBA degree from the Chinese University of Hong Kong. She is married, with 2 children.