Jim Wilson is Chief Technology Officer for PepsiCo’s Frito-Lay division. Jim joined PepsiCo in 1997, and has held various leadership roles with responsibility for both application development and technology services. In his current role, Jim is responsible for technology strategy and service delivery for Frito-Lay North America. Jim has been involved with numerous Diversity and Inclusion initiatives at PepsiCo. Since 2008, he has served on PepsiCo’s White Male Inclusion Advisory Committee, an executive group which seeks to ensure that all PepsiCo associates reach their full potential in a multicultural organization, with special focus on ensuring that PepsiCo’s white males are fully engaged in the inclusion journey. Jim received a Bachelor of Science degree from Texas Christian University and a Master of Science degree from the University of Arizona. He resides in Plano, Texas with his wife and two daughters.