Janis Fratamico currently leads a team responsible for creating a consistent, iconic and high value experience for IBM’s customers as well integrating IBM’s client centers’ mission and content with its sales and marketing teams.

Previously, Fratamico was the North American director of marketing for IBM’s Global Business Services, where she led a team of marketing professionals responsible for industry and service line marketing, sales enablement, visual design, and other cross-brand initiatives. She also led initiatives to maximize relationships and revenues from IBM accounts valued in the hundreds of millions. Her contributions helped IBM thrive in tough economic climates and differentiate IBM’s business through groundbreaking campaigns and programs, including the successful “Smarter Planet” initiative.

Before joining IBM, she was marketing director for Americas for PricewaterhouseCoopers Consulting (PwC) and served as SAP marketing manager for the Americas at KPMG LLP and BearingPoint.