Delia Garced’s career spans a broad range of sales and marketing expertise at Mega Auto, Leaseway, and multiple GE businesses. She joined GE in 1991 with Polymerland, the distribution arm for GE Plastics, as a Sales Assistant in the Puerto Rico office. Upon graduation from the Sales Training Program, she held various sales and marketing roles of increasing responsibility including Account Manager, Field Marketing, and Market Development Leader.
Delia was promoted to Regional Marketing Director in 2002 and subsequently named Product Manager for the Crystalline Products business. In June 2005, Delia joined GE Security and held roles including Sales Director and Product Management Operations Leader, which culminated in her promotion to the Americas Chief Marketing Officer. In that capacity, she was responsible for the channel and program marketing, marketing communications, NPI Marketing Reviews, commercial events, and the ECLP program.
In January 2010, Delia joined GE Energy’s Headquarters Marketing team in her current role as General Manager Product Commercialization where she has responsibility for working across the marketing, communications, and sales teams to improve and further develop GE Energy's go-to-market processes and frameworks.
Delia is active in the GE Women Network and Hispanic Forum, where she has held a variety of roles at both regional and national level. She has been an active member in industry associations such as Society of Plastics Engineers, Security Industry Association and Electronic Security Association, and she holds a Bachelor's Degree in Political Science from the University of South Florida.