A recognized thought-leader in social media and the “real-time” web, Beverly Macy draws on her experience as author, educator and expert on the evolution of social business to help organizations, brands and individuals leverage social media’s speed to create buzz, strengthen their message, listen to customers and effectively measure results.

Beverly is the co-author of The Power of Real-Time Social Media Marketing, a critical best-selling business book for understanding social media to strengthen a start-up or redefine an existing brand, listen to what your customers think, need, and want, and effectively measure your efforts. The book is now used in over 20 universities and on the shelves of many corporate libraries. She is also the CEO and Co-Founder of Gravity Summit, the premier series of social media marketing conferences and content production that educate, inform and empower businesses and organizations with these new tools.

Gravity Summit’s mission to educate is also the foundation of Beverly’s role as teacher of Executive Marketing courses for the UCLA Business and Management Extension program, where she was recognized as “Distinguished Instructor of 2010” by the dean of the program.

Beverly is also a respected professional speaker and consultant with senior executives on real-time social media strategy for global non-profits, leading government agencies and Fortune 500 such as Toyota, The Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, and Boeing, Weber Shandwick and more. Macy also spent 14 years at Xerox Corporation, where she received top honors for sales and marketing efforts. She also believes strongly in community service and served as the President of the Board of Directors for the Friendly Hand Foundation in Los Angeles, CA from 2002 – 2005.