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Friday, June 14, 2013*

8:00 a.m. – 8:45 a.m.       Breakfast/Registration

LinkedIn Clinic: Ask the Expert!

Join Jan Wallen, who wrote the book on LinkedIn – literally. She’s the author of Mastering LinkedIn in 7 Days or Less and Social Selling with LinkedIn (forthcoming.) Throughout the Summit, Jan will lead laser sessions on how to maximize your online professional profile in less than 10 minutes. Whether you are looking to accelerate your business objectives, connect and build your network, and experiment with recent features like Top Influencers, LinkedIn endorsements, videosharing and mobile features, don’t miss this tailored opportunity!
Jan Wallen / Sales & LinkedIn Strategist and Author / Mastering LinkedIn in 7 Days or Less

8:45 a.m. – 9:00 a.m.       Welcome Remarks

Carol Evans / President / Working Mother Media

Catherine Mathis / Senior Vice President / Marketing and Communications, Standard & Poor’s, McGraw-Hill Companies

9:00 a.m. – 9:15 a.m.       Co-Chair Remarks

Sandy Carter / Vice President / Social Business and Collaboration Sales, and Evangelism / IBM

9:15 a.m. – 10:15 a.m.      Keynote and Conversation

Unleash the Power of Social Media through Connectional intelligence™ (CxQ)

Connectional intelligence™ (CxQ) is the ability to build and realize value from networks of relationships, to harness units of knowledge and reuse them to spur innovation, to convene communities, and to marshal a variety of resources for breakthrough results. Through the CxQ framework, learn how to strategically position your company as the premier employer of choice and marketplace leader while enhancing your personal brand equity. After this session, you will be better equipped to drive innovation and transform the untapped connectional intelligence of your entire workforce.

Erica Dhawan / Founder / Erica Dhawan Group

10:15 a.m. - 11:00 a.m.     How Top Companies Leverage Social Media

In this dynamic session, presenters will each give a Pecha Kucha style presentation. These brief, highly visual presentations will focus on how their company is pushing the envelope with social media.  These energetic presentations will provide great techniques, advice, and innovative strategies to elevate the power of you in the social media world!

Moderator/Presenter:

Aparna Mukherjee / Social Media Editor / Top 3 Consulting Firm

Presenters:

Lucy Fato / Deputy General Counsel & Corporate Secretary / Marsh & McLennan Companies, Inc.

Amy Fry / Vice President Public Affairs and Communications / Boehringer Ingelheim

David Thompson / Director, Organizational Engagement / Boehringer Ingelheim Pharmaceuticals, Inc.

11:00 a.m. - 11:15 a.m.     Break

11:15 a.m. - 12:15 p.m.     Breakout Sessions: Talent and Internal Branding

A. People: Leveraging Social Media to Attract, Engage and Retain Talent

How do you maximize tools like LinkedIn, YouTube and Facebook to attract top talent and manage your online brand? Learn how to use social media to capitalize on the expertise of millennials and how you can leverage Connectional Intelligence© to engage and retain employees. Additionally, watch a tech demo how a video-based solutions company is transforming recruiting practices.

Moderator/Presenter:

Laurie Meisel / Social Media and Digital Marketing Strategist

Presenters:

Kris Erickson / Executive Sponsor of Strategic Accounts / Kenexa

Shannon Smedstad / Employment Branding & HR Social Medi / GEICO

Danielle Weinblatt / Founder & CEO / Take the Interview

B. ROI: Internal Branding

Leading organizations are changing the game and modernizing the way they working with social technologies and other collaborative methods.  This workshop provides a terrific roadmap for how to create and sustain an outstanding internal environment, complete with how-to's, exercises, and supporting case studies.

Lisa Bonner / Senior Vice President/ Principal Consultant / Roberts Golden Consulting

Sara Roberts / CEO / Roberts Golden Consulting and Author, "Light Their Fire: Using lnternal Marketing to Ignite Employee Performance and Wow Your Customers"

C. A Beginner's Guide: Get On, Get Active — Social Media Primer for Newbies

Learn a strategic approach and practical tips for leveraging sites like LinkedIn, Twitter and Facebook, as well as other online productivity and collaboration tools to accelerate professional success. Participants will create a customized action plan to build relationships effectively and stand out from the crowd through the power of social media.

Liz Lynch / Founder / Center for Networking Excellence and Author,
Smart Networking: Attract a Following In Person & Online

12:15 p.m. - 1:15 p.m.      "Culture Eats Strategy" Luncheon

1:15 p.m. - 2:15 p.m.        Breakout Sessions — ROI of Ideation and Social Media

A. People: Collaborative Ideation and Humanizing the Social Media Experience 

This session is designed to examine how firms drive a social media experience within a large outfit, how to cultivate creativity and radical collaboration with internal and external stakeholders.

Pam Chandor / Vice President, Global Sales / IBM

Patricia Romeo / D Street National Leader / Deloitte Services LP

B. ROI: Metrics, Analytics: Defining ROI in the Social Media Landscape

What’s the ROI on women’s leadership in the business of social media? As New York City is emerging as “Silicon Alley” and social media companies setting up a presence here, learn from the frontlines from two leaders impacting consumption of media and consumer goods.

Elizabeth Closmore / Vice President of Strategic Accounts + Partnerships / Sprinklr

Meghan Peters / Community Manager / Mashable.com

2:15 p.m. – 2:30 p.m.     Break

2:30 p.m. – 3:30 p.m.     Gamechangers: Women in Disruptive Innovation!

In this all-star line-up of executives, each speaker inspires and shares with the audience what they believe to be the next iteration of Social Media. Each leader will also share how their forecasts could be the differentiator and game changer in their industry and own career.

Moderator: 

Jennifer Preston / Staff Writer / New York Times

Presenters:

Elizabeth Albert / WW Marketing Director / Avnet Services

Ellen Hongo / Senior Director / Knowledge and Collaboration / ADP

Beverly Macy / Co-Founder, Gravity Summit and Author / The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

3:30 p.m. - 4:00 p.m.     Findings Forum

This forum will focus on deepening your social media skills to build your business. Participants will share key highlights and strategies how to leverage social media to grow and expand into new opportunities.

Sandy Carter / Vice President, Social Business and Collaboration Sales, and Evangelism / IBM

Carol Evans / President / Working Mother Media

Ronald C. Glover / Vice President, Diversity & Workforce Policy Human Resources / IBM

4:00 p.m. – 5:00 p.m.     Networking Reception

*Agenda subject to change

Registration

Individual rate: $450

Click here to register.

For more information or to become a sponsor, please contact events@workingmother.com

Speakers

Sponsors

Hotel & Travel

Recommended Hotels: (All hotels are within 6-7 blocks from McGraw-Hill)

New York Marriott Marquis

1535 Broadway, New York, NY 10036

212-398-1900

Hilton New York

1335 Avenue of the Americas

New York, NY 10019

212-586-7000

Sheraton NY Hotel and Towers

811 7th Avenue, 53rd Street

NY, NY 10019

212-581-1000

W New York Times Square

1567 Broadway

New York, NY 10036

212-930-7400

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Brand, Risk and Engagement in the Workforce and Marketplace

Wednesday, October 24, 2012 *

8:00 am – 9:00 am                Breakfast/Registration

9:00 am – 9:15 am                Welcome Remarks

Carol Evans / President / Working Mother Media

Ronald C. Glover / Vice President, Diversity & Workforce Policy Human Resources /IBM Corporation

9:15 am – 10:15 am              Keynote and Conversation

Get Bold: Using Social Media to Create a New Type of Social Business

IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter’s proven six-step agenda addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization. She will share expert guidance, and real case studies, and demonstrate how you can improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management.

Sandy Carter/ Vice President, Social Business and Collaboration Solutions Sales and Evangelism / IBM

10:15 am – 10:45 am           Building Your Brand: Develop a Reputation Plan as you Drive Business!

A brand is in many ways synonymous with one’s reputation. It speaks to the way other people see you, what you represent, and your level of expertise. Because social media is used as a way to connect with friends, family and business colleagues, managing the way you are perceived has become a complex and interesting issue. What are the most important guidelines when sharing your personal information through social media outlets? Have you positioned your personal brand to align with the organization’s brand? Hear from a subject matter expert who will share proven strategies and offer advice on how to avoid pitfalls. This session will provide a foundation from which participants can build their own social media strategies.

Jessica Miller-Merrell / Workplace Technology and Social Media Strategist

10:45 am – 11:00 am            Break

11:00 am - 12:15 pm             Aligning with your Business while Building your Social Media Brand

A. Marketplace

Building ROI into your Social Media Strategy: How to make the most of your Company's Social Media Profiles through Social Content

Attention in social media is very competitive - what do you need to do to ensure that your content reaches your target consumers? How can you predict what will work best to get likes, shares, comments and other desirable results? Answer: it's all in how you say what you want to say.

Join Tania Yuki, CEO of Shareablee in this hands-on workshop where you will learn how best to optimize your brand's social content so you can cut through the clutter get noticed, and get results. Come prepared with sample posts and see first hand how to improve the content you publish to the social web.

Tania Yuki / CEO / Shareablee

B. Workforce

Using Social Media to Improve Collaboration, Innovation & Recruiting
The shift to social business includes technology AND a paradigm shift in the way you share information and connect as an organization. These concepts/tools are “sexy” but will require significant effort to build engagement and maintain momentum.

Is your organization “collaboration ready?” Come learn how to leverage internal social networks to drive knowledge sharing, engagement and productivity, expose creative talent & influencers and generate an ideation vehicle. We’ll also discuss how to develop an effective recruitment pipeline using LinkedIn and Facebook.

Lisa C. Bonner / Senior Vice President, Principal Consultant / Roberts Golden Consulting

C. Roundtable

Top Digital Leaders (by invitation only)

Sandy Carter/ Vice President, Social Business and Collaboration Solutions Sales and Evangelism / IBM

12:15 pm - 1:15 pm               Networking Luncheon

1:15 pm - 2:15 pm                 Case Studies

Participants will have the opportunity to hear from experts presenting case studies on relevant social media campaigns. The case studies will be followed by an interactive discussion during which participants will:

• Learn actionable insights which can be implemented in their organizations to drive ROI

• Share pressing issues, challenges and experiences to push for continued success

ERG Case Study

Improved employee productivity and engagement are the goals of McGraw-Hill’s innovative and unique digital employee-resource group, Learning, Empowering and Accelerating Digital (LEAD). In conjunction with it’s social-media-based company intranet, the anticipated business-focused benefits include a flatter organization, product development, more efficiency and heightened engagement. Professionals attending this session will walk away with tips on how to strategically analyze their business and workforce needs in the development of ERGs which directly impact the bottom-line of their companies.

Laurie Meisel / Manager Social Media and Digital Marketing / McGraw-Hill Construction

ROI Case Study

Does it really exist? Remember the arguments as to whether you could sell over the Internet? What's the correlation between a number and what your goal is? Does the R stand for Revenue, Relationships, Retail sales? Recognizing the power of social media, how can we justify the spend? Some examples for you to determine whether Social Media and ROI are working together yet, or are just a myth waiting to really happen.

Barbara Steinberg Cerf / Corporate Vice President, Women’s Market / New York Life Insurance Company

Fireside Chat: Top Digital Women (by invitation only)

Sandy Carter/ Vice President, Social Business and Collaboration Solutions Sales and
Evangelism / IBM

2:15 pm - 2:30 pm                 Break

2:30 pm - 3:30 pm                A Conversation: Innovative Approaches in Building your Business

A deeper competency in understanding how social media is critical for business success is vital in today’s global market place. This panel of corporate executives will make the vital link between innovation and social media.

Moderators:

Bryn Johnson / Founder / Bryn Johnson Consulting

Clarissa Felts / Vice President Collaboration, Diversity & Inclusion / Lowe's Companies, Inc.

Sandra Long / Vice President of Business Development / Pitney Bowes

Shaifali Puri / Executive Director / Scientists Without Borders

3:30 pm – 4:00 pm                Findings Forum

Sandy Carter and Carol Evans will lead this forum where participants will share key  highlights and strategies. This forum will reinforce the focus on deepening your social media skills while building your business.

4:00 pm - 5:00 pm                 Networking Reception

* Agenda subject to change

Registration

Click here to register!

Attendee Prices

• Individual Conference Registration: $1,750.00

Speakers

Sponsors

Hotel & Travel

Recommended Hotels: (All hotels are within about 6-7 blocks from McGraw-Hill)

New York Marriott Marquis 1535 Broadway, New York, NY 10036 1-212-398-1900

Hilton New York 1335 Avenue of the Americas, New York, NY 10019 212-586-7000

Sheraton NY Hotel and Towers 811 7th Avenue, 53rd Street, NY, NY 10019 212.581.1000

W New York Times Square 1567 Broadway, New York, NY 10036 212-930-7400

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AGENDA*

8:00 - 9:00 am               Breakfast/Registration

9:00 – 9:25                    Welcome

Carol Evans / President / Working Mother Media; CEO / NAFE
Betty Spence, Ph.D. / President / NAFE
Racquel Oden / Managing Director – Head of Fiduciary Strategy / Bank of America Merrill Lynch

9:25 – 10:15                  Opening Keynote & Conversation: The Power of Influence

We are all searching for opportunities to connect with people of influence—individuals we can learn from, count on or emulate as we navigate our professional careers. But instead of focusing on our own professional or personal needs, how often do we consider what we have to offer the women around us? Do we initiate introductions, recognize the women sitting next to us, or pass on a secret or two to those up and comers who are standing where we once stood? Each successful personal or professional relationship can begin with YOU. It’s time to own your own power of influence in the relationship-building world—you CAN become one of the women you wish you knew…and that might make all the difference.

Susan Jin Davis / Vice President, Strategic Services; Communications & Data Services / Comcast Cable

Conversation and Q&A with Betty Spence, Ph.D. / President  / NAFE  

10:15 – 10:45                Networking Break

10:45am – 12:15pm       Workshop 1: Power Vs. Perception – Living and Leading Authentically 

One of the biggest challenges facing female leaders in today’s workplace is how to exert and leverage their power while maintaining authenticity.  Managing a career, navigating through political land mines while motivating and inspiring others to do what you want them to do because they want to do it requires leaders, especially women, to tap into an undeniable conviction about their own worth and intelligence. This session will focus on understanding and engaging in the dynamics of leading with passion, grace and power…NOW!  

Facilitator:
Michele Brown / President / IntuAction Coaching

Thought Leader:
Shelly McNamara / Vice President-HR, Global Beauty & Grooming / Procter & Gamble      

12:15 – 12:45                Networking Luncheon

12:45 – 1:45                  Executive Panel - The View from the Top

A panel of senior and C-suite executives will discuss the concept of effective leadership and will reveal qualities and skills that set candidates apart from the crowd. Discussion will include:

- Revelations about what decision-makers are looking for
- Conversation on varying leadership styles
- Recommendations for gaining visibility
- Tips for effectively giving and receiving feedback

Moderator:
Carol Evans / President / Working Mother Media; CEO / NAFE

Panelists:
Ann G. Bordelon / Senior Vice President & Chief Financial Officer, Sam’s Club / Walmart
Erika Irish Brown / Enterprise Diversity Recruiting & Program Management Executive / Bank of America
Lynn Fantom / CEO / ID Media

1:45 – 2:00                    Break

2:00 – 3:30                    Workshop 2: Re-Energize Your Executive Brand (Or, The Art of Showing Up Like You Mean It)

Every person (and organization) has brand issues. If they’re serious enough, they’re going to get in the way of your business success. After all, we’re living in a time of Business Unusual. All the rules are changing and your brand is now your most valuable asset. Get ready to tap into the power of your brand and learn to channel your energy, integrity, creativity and courage into a personal credo that will drive everything you do. You will walk away looking at your brand through a different lens that will not only transform your mindset, it will boost your confidence and reinforce that you are who you say you are.  
 
You’ll find out:
- Why emerging 21C values and neuroscience are impacting your brand 24/7
- How to craft your own brand story that will truly resonate
- Why the emotional IQ of your brand is so critical today
- How to tap into your WHY to inspire everything you do, say and offer

Facilitator:
Mary van de Wiel / CEO, Brand Anthropologist / Zing Your Brand

Thought Leaders:
Latondra Newton / Vice President of Strategic Planning & Research & Corporate Diversity / Toyota North America
Donna Pedro / Chief Diversity & Inclusion Officer / Ogilvy & Mather

3:30 – 4:00                    Open Forum: Call to Action

Carol Evans / President / Working Mother Media; CEO / NAFE
Betty Spence, Ph.D. / President / NAFE


*Agenda subject to change

Registration

Individual Pricing: $995

Event is SOLD OUT!

For more information, email events@workingmother.com

Speakers

Sponsors

Hotel & Travel

DIRECTIONS:
The street address is 250 Vesey Street. It is also listed as 4 World Financial Center.

Hotels:
New York Marriott Downtown
85 West Street at Albany Street

New York, New York 10006 USA
(212) 385-4900

New York City – Wall Street
51 Nassau Street

New York, New York 10038
1-(800) 315-2621

Millenium Hilton
55 Church Street

New York, New York, 10007
(212) 693-2001

Club Quarters, World Trade Center
140 Washington Street
(Between Albany and Cedar Streets)

New York, NY 10006
(212) 577-1133

Area Parking Garages:
http://relay.acsevents.org/site/DocServer/Parking_Garages_1_.pdf?docID=156065

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Agenda*

8:30 - 9:30 a.m.                      Breakfast/Registration

9:30 - 9:50                               Welcome

Chris Shea / Executive Vice President, External Relations; President, General Mills Foundation / General Mills
Carol Evans / President / Working Mother Media; CEO / NAFE

9:50 - 10:30                            Opening Keynote: Climbing The Ladder - For All The Right Reasons

Taking big risks, having direct conversations, building smart relationships and learning how to exert influence are key traits that separate business executives from high-performing professionals. Learn how Kimpa Moss has used these skills to harness her drive and determination into an effective leadership delivery model. By maintaining a laser sharp focus on where she can add value and taking an intentional approach to tought decisions, Kimpa has navigated four distinct executive leadership positions and mentored countless women along the way.

Kimpa Moss / National Leader, Internal Client Service & People / RSM McGladrey, Inc.

10:30 - 10:45                          Networking Break

10:45 a.m. - 12:15 p.m.         Workshop 1: Coaching Strategies for Next Level Leadership

The purpose of this session is to:
- Highlight a national firm's innovative coaching strategies for helping employees at all levels achieve personal and professional effectiveness and satisfaction
- Promote insight around universal barriers to leadership success and how these may be showing up in your life and career
- Provide valuable time for peer-based learning and creative dialogue with experienced coaching professionals who will inspire you with new ideas and practical tips for bringing out your best
- Solidify your commitment to a future-focused plan for positive change in your life and in your organization

Co-Facilitator:
Teresa Hopke / Principal, Senior Vice President of Client Relations / Life Meets Work
Karen Lanson / Consulting Psychologist / Coach

12:15 - 1:45                             Executive Panel Luncheon: The View from the Top

A panel of senior and c-suite executives will discuss the concept of effective leadership and will reveal qualities and skills that set candidates apart from the crowd. Discussion will include:

- Revelations about what decision-makers are looking for
- Conversation on varying leadership styles
- Recommendations for gaining visibility
- Tips for effectively giving and receiving feedback

Moderator:
Carol Evans / President / Working Mother Media

Panelists:
Karen Casey / Senior Vice President, Labor Relations / Walmart Stores
Kim Olson / Vice President, Corporate Communications / UnitedHealth Group
Kim Nelson / Senior Vice President, External Relations / General Mills
Regina Rodriguez / Partner / Faegre & Benson LLP

2:00 - 3:15                               Concurrent Sessions:

Workshop 2: Creating Your Executive Brand

Branding means everything in business. As executives, we work very hard to protect the authenticity and uniqueness of our company's brand, but how often do we show that same level of commitment to identifying and building our own executive brand? What perceptions do others have of your brand? Have you thought deeply about the effectiveness of your brand? How can you strengthen and protect your brand? This interactive session addresses the core elements of creating an executive brand that will increase your professional opportunities, leadership, influence, effectiveness and overall impact. Why let others define you when you can intentionally create your own executive brand?

Facilitator:
Verna Cornelia Price, Ph.D. / President / J. Cameron & Associates

Thought Leaders:
Mary Pickering / Director, P&G Target Team / The Procter & Gamble Company
Suzanne Zeller / Chief Human Resources Officer / Allianz Life Insurance Company of North America

Senior Executive Roundtable

NAFE is proud to provide a unique opportunity for senior executive women to come together for a robust burning issues discussion on topics selected by the participants and may include:
- Work Life balance
- Career pathing and mentoring at the executive level
- Creating a culture for women
- Relationship building

Who should attend: Invitation only for senior executive women.

Facilitator:
Carol Evans / President / Working Mother Media; CEO / NAFE

Thought Leader:
Rachael Marret / President / Campbell Mithun

3:15 - 3:30                               Closing Remarks

Carol Evans / President / Working Mother Media; CEO / NAFE


*Agenda subject to change

Registration

Click here to register

PRICING
Individual: $995

For more information, email events@workingmother.com.

Speakers

Sponsors

Hotel & Travel

General Mills, Inc.
1 General Mills Blvd.
Champion Center
Golden Valley, MN 55426

Attendees should use the "Employee Entrance" and park in the North Lot.

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Agenda

8:30 - 9:30 am              
Breakfast/Registration
 
9:30 – 9:50                   
Welcome + Ice Breaker

Betty Spence, Ph.D. / President / NAFE

Barbara Corey / Senior Vice President, Managed Care / WellStar Health System

9:50 – 10:30                 
OPENING KEYNOTE: Bold Choices for Professional Distinction

Getting in the door is not enough. In today’s multicultural workplace the individual who rises to the top must often make great and bold choices in order to be noticed and promoted. You’re offered the V.P. of Global Marketing position. It’s a dream job—International travel, more employees—in the U.S., Singapore and Paris, a new department, more money, broader responsibilities, and more opportunities to show off your leadership skills. The easiest decision you’ve ever had to make, right? Then why is your heart beating faster and your breath coming slower? This is a big job—maybe you’d rather not take it. After all, it’s easier and safer to stay where you are. Right? Wrong! We’ll discuss the seven crucial steps that lead to achieving personal and professional distinction. Using a modified “mind mapping” process we’ll develop strategies for overcoming the three greatest organizational obstacles—stereotypes, lack of support networks, and inflexible workplace cultures.

Rosalyn Taylor O'Neale / Vice President & Chief Diversity & Inclusion Officer / Campbell Soup Company 


10:30 – 10:45               
Networking Break
 
10:45 – 12:15               
WORKSHOP 1: Proactive Paths to Promotion: Take Charge of your Own Transformation to Accelerate to the Next Level

This highly interactive workshop will help you to 'get out of your own way' so you can build or reinforce your belief that YOU have what it takes to be effective at the next level. Learn how to define your value to the organization and ‘own it’ so you can be noticed for greater responsibility. Become aware of roadblocks that could derail your success and learn practical solutions to move past them. Taking control of your career pathway will give you greater confidence, reduced stress and a natural ability to display true leadership qualities.

Skills include how to:

• Prepare to be accountable for decisions at the next level
• Command respect and speak up...even if you are younger than others
• Inform leadership about your interest in a promotion
• Create strategic alliances to advocate for you when you are not at the table

Facilitator: 
Sharon Melnick, Ph.D. / President / Horizon Point
 
12:15 – 2:00                 
EXECUTIVE PANEL LUNCHEON: Mentorship and Sponsorship: The Impact of the Highly Placed Advocate

A panel of senior executives shares their thoughts and personal stories about the mentoring and sponsorship experience, including discussion around the following topics:

• Identifying and securing a mentor or sponsor
• Developing a value-based relationship
• Working successfully with your sponsor or mentor
• Understanding how the relationship can change your career trajectory
• Recommendations for seeking a career advocate or coach

Moderator: Betty Spence, Ph.D. / President / NAFE
 
Panelists:
Betty Marshall / Regional General Manager / Sam's Club
Lisa Person / VP & Chief Nursing Officer / WellStar Cobb Hospital
Jacqueline M. Welch / Senior Vice President, HR Talent Management / Turner Broadcasting System, Inc 
 
2:00 – 2:15                   
Dessert Break
 
2:15 – 3:45                   
WORKSHOP 2: Power Networking—Creating Lasting Connections That Count

It’s no secret that networking is a critical success factor in navigating the professional landscape. Power networking is a fine art that can be learned, and, when applied in business and social interactions, can make all the difference in opening doors and expanding your realm of opportunity and possibility. But to be truly successful at building your networking, you must learn how to move beyond the introduction to initiate lasting connections that count. In this workshop, learn how to:

Work a room in EVERY environment you find yourself

Improve your conversational AND listening skills

Design and deliver your elevator speech

Leave a lasting impression

Determine what you have to offer in the exchange

Nurture and grow your network
 
Facilitator: Dr. Daphne Mobley / CEO / Daphne Mobley, LLC

Thought Leader: Maureen Flanigan / Vice President / Lee Hecht Harrison

3:45 – 4:15                   
CALL-TO-ACTION CONVERSATION

After a full day of inspiration, learning and skill building, join an open forum to help create a suggested action plan to embrace your power and influence your outcomes for personal advancement.

Carol Evans / President / Working Mother Media; CEO / NAFE
Betty Spence, Ph.D. / President / NAFE
 
*Agenda subject to change

Registration

Click here to register

Individual Pricing: $995

For more information, email events@workingmother.com.

Speakers

Sponsors

Hotel & Travel

Hilton Atlanta/Marietta Hotel & Conference Center
500 Powder Springs Street
Marietta, Georgia, 30064

Hotel Reservations:
Please mention the City of Marietta when you call, to receive a rate of $99.

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Agenda

Agenda*

8:00 - 9:00 am                     Breakfast/Registration

9:00 – 9:30                          Welcome

Carol Evans / President / Working Mother Media; CEO / NAFE
Brooks McCorcle / Senior Vice President, Investor Relations / AT&T

9:30 – 10:15                        Opening Keynote & CONVERSATION: The Power of Influence

We are all searching for opportunities to connect with people of influence—individuals we can learn from, count on or emulate as we navigate our professional careers. But instead of focusing on our own professional or personal needs, how often do we consider what we have to offer the women around us? Do we initiate introductions, recognize the women sitting next to us, or pass on a secret or two to those up and comers who are standing where we once stood? Each successful personal or professional relationship can begin with YOU. It’s time to own your own power of influence in the relationship-building world—you CAN become one of the women you wish you knew…and that might make all the difference.

Teresa Laraba / Senior Vice President Customer Services & Training / Southwest Airlines

10:15 – 10:45                       Networking Break 

10:45 am – 12:15 pm           Workshop 1: Building a Network of Power Advocates

Power Advocates are the key to efficient and effective networking. When was the last time you created a strategic plan before attending a networking event? In this session we will share key research on what distinguishes men and women, as it relates to their networks, and provide ideas about how you can strengthen your network by understanding how the brain plays a significant role in your networking choices and the different types of networks. You will create a personal plan to find your Power Advocates and strategically leverage those relationships for business results.

Facilitator:
Kym Sosolik / Director of Leadership / Cox Executive Education, Southern Methodist University

Thought Leader:
Pamela Harless / North America People & HR Leader / Capgemini

12:15 - 1:00                         Luncheon

1:00 - 2:00                          Executive Panel Luncheon - The View from the Top

A panel of senior and C-suite executives will discuss the concept of effective leadership and will reveal qualities and skills that set candidates apart from the crowd. Discussion will include:

• Revelations about what decision-makers are looking for
• Conversation on varying leadership styles
• Recommendations for gaining visibility
• Tips for effectively giving and receiving feedback

Moderator:
Carol Evans / President / Working Mother Media; CEO / NAFE

Panelists:
Anne Chow / Senior Vice President, Premier Client Group / AT&T
Lashanna (Sha) Farley / Senior Director, Human Resources / Walmart
Beverly Goulet / Vice President, Corporate Development & Treasurer / American Airlines

2:00 – 3:30                        Workshop 2:  Creating Your Executive Brand - The Leadership Imperative

Personal branding has emerged as the new differentiator—and competitive imperative—for both individuals and organizations. And yet, there’s still significant confusion about what personal branding is—and isn’t—and why and how to begin thinking of yourself as a brand. Personal branding is not, as a recent Fox News interviewer suggested, a “swoosh” and a “Just do it” tagline. Learn how to distinguish the substance from the spin and what it takes to “get your brand on” and take it to market.

Learn how to:

• Assess the strength of your personal brand
• How do we brand/package this and how strong is your brand?
• Obtain feedback on how you are currently perceived
• Use personal branding to differentiate yourself, your team and/or your organization
• Leverage your brand to increase your visibility, impact and market value
• Manage your brand as an asset

Facilitator:
Valerie Sokolosky / President / Valerie & Company

Thought Leader:
Cecelia Smith / Vice President & General Manager of Mixed Signal Automotive / Texas Instruments

3:30 – 4:00                        OPEN FORUM: Call to Action

Carol Evans / President / Working Mother Media; CEO / NAFE

*Agenda subject to change

Registration

Click HERE to Register!

Individual Pricing: $995

For more information, email events@workingmother.com.

Speakers

Sponsors

Hotel & Travel

Dallas Magnolia Hotel
1401 Commerce Street • Dallas, Texas 75201
Toll Free Reservations: (888) 915-1110
Phone: (214) 915-6500

Attendees should mention the AT&T rate when making a room reservation to receive a discounted rate of $133.

Parking Info:

5 Bell Parking Garage (301 S. Akard St) and 7 Bell Parking Garage (1212 Jackson St).

Attendees must bring photo id to enter AT&T.