Digital Life

Tweet Your Way to Better Business

These days, using Facebook as a marketing tool is almost mandatory. But before you ask clients to friend you or follow you on Twitter, consider the most effective uses of social media. Here, top tips from Giovanni Gallucci, an award-winning new media producer, author and digital strategist.

Research

Learn how to find your existing and potential customers. Search for groups and buckets of people who share a demographic on the social media sites, then join the groups and start interacting.

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Tweet Your Way to Better Business

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