Build Your Virtual Brand | Working Mother

Build Your Virtual Brand

Angling for a new job? Make sure you have a strong online presence. Heather Cabot, Web life editor of Yahoo!, shares savvy advice.

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Be your own publicist.
Assume that anything you post on the Web is public and will live there forever. So post information about yourself that will reflect your talent. use privacy controls on social media tools for your personal life. Type your name into search engines and see what turns up. If you’re tagged in an inappropriate photo, ask the person to take it down.

Blog to brand yourself.
Think of your online presence as your virtual business card, resume and elevator speech all rolled into one. Use the Web as your megaphone. Develop a blog for others to learn about you, your business and your professional accomplishments. It’s also important to make thoughtful comments on other blogs and build a following on twitter.
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Update your image constantly.**
the 24/7 nature of the Internet means you have to keep feeding the beast to stay on the radar and keep your name at the top of a search. keep your online resume or profile updated with your latest accomplishments, promotions or new clients. And use keywords in your blog or website that point to success in your current job—and the one you’re eyeing.

Tip
One third of human resource managers believe it’s likely that social networking profiles will eventually replace resumes.
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Source:** OfficeTeam survey

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