Shortly after Katherine Wintsch returned from her second trip to the delivery room, her perceptions of the world around her began to change. The idealized visions of mom-dom that marketers and media were painting did not match the upside-down reality staring her in the face.

What became increasingly clear to Katherine: It wasn’t that she was doing a sub-par job as a mom, but that this romanticized version of what motherhood can and should be existed only in some alternate universe. With that reality came opportunity.

In 2010, Katherine founded The Mom Complex, a global consultancy that helps companies like Walmart, Hasbro and Kraft understand what it really means to be a mom today. Here's her perspective in a nutshell.

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