Women's Leadership Summit on the Business of Social Media
Social media is going to change the way we do business as much as the internet did when it first came into use, and that change is happening quickly. Leveraged to its fullest capacity, social media can enable businesses to outpace competition and accelerate growth. Women who understand the power of social business will reap unparalleled benefits and career growth, including enhanced visibility, recognition as forward thinkers, and superior networking capabilities—all essential skills for career advancement.
This Working Mother Media Women’s Leadership Summit will guide participants through a life-changing program filled with techniques, advice, inspiration, and innovative strategies. Participants will learn from the women who pioneered social business and explore how social business can help them build online identities and grow as leaders, communicators, and skilled businesswomen. Attendees will learn strategies to overcome misperceptions, secure solid support networks, and position themselves as players in motion within their respective organizations.
Who should attend:
• Women interested in learning how to harness the business power of social media
• High-achieving women from throughout the corporation
• Line Professionals with P&L Responsibility
• Diversity and Human Resource Professionals
• Women in leading positions building digital strategies for organizations
Friday, June 14, 2013*
8:00 a.m. – 9:00 a.m. Breakfast/Registration
8:45 a.m. – 9:00 a.m. Welcome Remarks
Carol Evans, President, Working Mother Media
Catherine Mathis, Senior Vice President, Marketing and Communications, Standard & Poor’s, McGraw-Hill Companies
9:00 a.m. – 9:15 a.m. Co-Chair Remarks
Sandy Carter, Vice President, Social Business and Collaboration Sales, and Evangelism, IBM and Summit Co-Chair
9:15 a.m. – 10:15 a.m. Keynote and Conversation
10:15 a.m. - 11:00 a.m. How Top Companies Leverage Social Media
In this dynamic session, presenters will each give a Pecha Kucha style presentation. These brief, highly visual presentations will focus on how their company is pushing the envelope with social media. These energetic presentations will provide great techniques, advice, and innovative strategies to elevate the power of you in the social media world!
Aparna Mukherjee, Social Media Editor, McKinsey & Company
Lucy Fato, Deputy General Counsel & Corporate Secretary at Marsh & McLennan Companies, Inc.
Amy Fry / Vice President Public Affairs and Communications / Boehringer Ingelheim
11:00 a.m. - 11:15 a.m. Break
11:15 a.m. - 12:15 p.m. Breakout Sessions: Talent and Internal Branding
A. People: Leveraging Social Media to Attract, Engage and Retain Talent
How do you maximize tools like LinkedIn, YouTube and Facebook to attract top talent and manage your online brand? Learn how to use social media to capitalize on the expertise of millennials and how you can leverage Connectional Intelligence© to engage and retain employees. Additionally, watch a tech demo how a video-based solutions company is transforming recruiting practices.
Erica Dhawan, Founder, Erica Dhawan, LLC
Shannon Smedstad, Employment Branding & HR Social Media, Geico
Danielle Weinblatt, Founder & CEO, Take the Interview
B. ROI: Internal Branding
Leading organizations are changing the game and modernizing the way they working with social technologies and other collaborative methods. This workshop provides a terrific roadmap for how to create and sustain an outstanding internal environment, complete with how-to's, exercises, and supporting case studies.
Lisa Bonner, Senior Vice President/ Principal Consultant, Roberts Golden Consulting
Sara Roberts, CEO, Roberts Golden Consulting and Author, "Light Their Fire: Using lnternal Marketing to Ignite Employee Performance and Wow Your Customers"
C. A Beginner's Guide: Get On, Get Active — Social Media Primer for Newbies
Learn a strategic approach and practical tips for leveraging sites like LinkedIn, Twitter and Facebook, as well as other online productivity and collaboration tools to accelerate professional success. Participants will create a customized action plan to build relationships effectively and stand out from the crowd through the power of social media.
Liz Lynch / Founder / Center for Networking Excellence and Author,
Smart Networking: Attract a Following In Person & Online
12:15 p.m. - 1:15 p.m. "Culture Eats Strategy" Luncheon
1:15 p.m. - 2:15 p.m. Breakout Sessions — ROI of Social Media and Ideation
A. ROI: Metrics, Analytics: Defining ROI in the Social Media Landscape
What’s the ROI on women’s leadership in the business of social media? As New York City is emerging as “Silicon Alley” and social media companies setting up a presence here, learn from the frontlines from two leaders impacting consumption of media and consumer goods.
Elizabeth Closmore, VP of Strategic Accounts + Partnerships, Sprinklr
Stacy Green, Chief Marketing Officer, Mashable.com
B. People: Disruption, Ideation and Humanizing the Social Media Experience
Pam Chandor, Vice President, Enablement and Execution, IBM
Patricia Romeo, D Street National Leader, Deloitte Services LP
2:15 p.m. – 2:30 p.m. Break
2:30 p.m. – 3:30 p.m. Gamechangers: Women in Disruptive Innovation!
In this all-star line-up of executives, each speaker inspires and shares with the audience what they believe to be the next iteration of Social Media. Each leader will also share how their forecasts could be the differentiator and game changer in their industry and own career. What will it take to deliver sustainable results in the long-term?
Jennifer Preston, Staff Writer, New York Times
Ellen Hongo, Senior Director, Knowledge and Collaboration, ADP
3:30 p.m. - 4:00 p.m. Findings Forum
4:00 p.m. – 5:00 p.m. Networking Reception
*Agenda subject to change
Individual rate: $450
Click here to register.
For more information or to become a sponsor, please contact firstname.lastname@example.org