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Date:

June 14, 2013

Time:

8:00am - 5:00pm

Location:

McGraw-Hill

1221 Avenue of the Americas, 2nd Floor

New York

Click here for presentations from the conference.

Social media is going to change the way we do business as much as the internet did when it first came into use, and that change is happening quickly. Leveraged to its fullest capacity, social media can enable businesses to outpace competition and accelerate growth. Women who understand the power of social business will reap unparalleled benefits and career growth, including enhanced visibility, recognition as forward thinkers, and superior networking capabilities—all essential skills for career advancement.

This Working Mother Media Women’s Leadership Summit will guide participants through a life-changing program filled with techniques, advice, inspiration, and innovative strategies. Participants will learn from the women who pioneered social business and explore how social business can help them build online identities and grow as leaders, communicators, and skilled businesswomen. Attendees will learn strategies to overcome misperceptions, secure solid support networks, and position themselves as players in motion within their respective organizations.

Who should attend:
• Women interested in learning how to harness the business power of social media
• High-achieving women from throughout the corporation
• Line Professionals with P&L Responsibility
• Diversity and Human Resource Professionals
• Women in leading positions building digital strategies for organizations

Check out highlights from the event!

View interview with Sandy Carter, Vice President, Social Business Evangelism and Sales, IBM

View interview with Catherine Mathis, Senior Vice President, Marketing and Communications, Standard & Poor's, McGraw Hill Financial

View interview with Clarissa Felts, Collaboration, Diversity and Inclusion, Lowe's

Agenda

Friday, June 14, 2013*

8:00 a.m. – 8:45 a.m. Breakfast/Registration

LinkedIn Clinic: Ask the Expert!

Join Jan Wallen, who wrote the book on LinkedIn – literally. She’s the author of Mastering LinkedIn in 7 Days or Less and Social Selling with LinkedIn (forthcoming.) Throughout the Summit, Jan will lead laser sessions on how to maximize your online professional profile in less than 10 minutes. Whether you are looking to accelerate your business objectives, connect and build your network, and experiment with recent features like Top Influencers, LinkedIn endorsements, videosharing and mobile features, don’t miss this tailored opportunity!
Jan Wallen / Sales & LinkedIn Strategist and Author / Mastering LinkedIn in 7 Days or Less

8:45 a.m. – 9:00 a.m. Welcome Remarks

Carol Evans / President / Working Mother Media

Catherine Mathis / Senior Vice President / Marketing and Communications, Standard & Poor’s, McGraw-Hill Companies

9:00 a.m. – 9:15 a.m. Co-Chair Remarks

Sandy Carter / Vice President / Social Business and Collaboration Sales, and Evangelism / IBM

9:15 a.m. – 10:15 a.m. Keynote and Conversation

Unleash the Power of Social Media through Connectional intelligence™ (CxQ)

Connectional intelligence™ (CxQ) is the ability to build and realize value from networks of relationships, to harness units of knowledge and reuse them to spur innovation, to convene communities, and to marshal a variety of resources for breakthrough results. Through the CxQ framework, learn how to strategically position your company as the premier employer of choice and marketplace leader while enhancing your personal brand equity. After this session, you will be better equipped to drive innovation and transform the untapped connectional intelligence of your entire workforce.

Erica Dhawan / Founder / Erica Dhawan Group

10:15 a.m. - 11:00 a.m. How Top Companies Leverage Social Media

In this dynamic session, presenters will each give a Pecha Kucha style presentation. These brief, highly visual presentations will focus on how their company is pushing the envelope with social media. These energetic presentations will provide great techniques, advice, and innovative strategies to elevate the power of you in the social media world!

Moderator/Presenter:

Aparna Mukherjee / Social Media Editor / Top 3 Consulting Firm

Presenters:

Lucy Fato / Deputy General Counsel & Corporate Secretary / Marsh & McLennan Companies, Inc.

Amy Fry / Vice President Public Affairs and Communications / Boehringer Ingelheim

David Thompson / Director, Organizational Engagement / Boehringer Ingelheim Pharmaceuticals, Inc.

11:00 a.m. - 11:15 a.m. Break

11:15 a.m. - 12:15 p.m. Breakout Sessions: Talent and Internal Branding

A. People: Leveraging Social Media to Attract, Engage and Retain Talent

How do you maximize tools like LinkedIn, YouTube and Facebook to attract top talent and manage your online brand? Learn how to use social media to capitalize on the expertise of millennials and how you can leverage Connectional Intelligence© to engage and retain employees. Additionally, watch a tech demo how a video-based solutions company is transforming recruiting practices.

Moderator/Presenter:

Laurie Meisel / Social Media and Digital Marketing Strategist

Presenters:

Kris Erickson / Executive Sponsor of Strategic Accounts / Kenexa

Shannon Smedstad / Employment Branding & HR Social Medi / GEICO

Danielle Weinblatt / Founder & CEO / Take the Interview

B. ROI: Internal Branding

Leading organizations are changing the game and modernizing the way they working with social technologies and other collaborative methods. This workshop provides a terrific roadmap for how to create and sustain an outstanding internal environment, complete with how-to's, exercises, and supporting case studies.

Lisa Bonner / Senior Vice President/ Principal Consultant / Roberts Golden Consulting

Sara Roberts / CEO / Roberts Golden Consulting and Author, "Light Their Fire: Using lnternal Marketing to Ignite Employee Performance and Wow Your Customers"

C. A Beginner's Guide: Get On, Get Active — Social Media Primer for Newbies

Learn a strategic approach and practical tips for leveraging sites like LinkedIn, Twitter and Facebook, as well as other online productivity and collaboration tools to accelerate professional success. Participants will create a customized action plan to build relationships effectively and stand out from the crowd through the power of social media.

Liz Lynch / Founder / Center for Networking Excellence and Author,
Smart Networking: Attract a Following In Person & Online

12:15 p.m. - 1:15 p.m. "Culture Eats Strategy" Luncheon

1:15 p.m. - 2:15 p.m. Breakout Sessions — ROI of Ideation and Social Media

A. People: Collaborative Ideation and Humanizing the Social Media Experience

This session is designed to examine how firms drive a social media experience within a large outfit, how to cultivate creativity and radical collaboration with internal and external stakeholders.

Pam Chandor / Vice President, Global Sales / IBM

Patricia Romeo / D Street National Leader / Deloitte Services LP

B. ROI: Metrics, Analytics: Defining ROI in the Social Media Landscape

What’s the ROI on women’s leadership in the business of social media? As New York City is emerging as “Silicon Alley” and social media companies setting up a presence here, learn from the frontlines from two leaders impacting consumption of media and consumer goods.

Elizabeth Closmore / Vice President of Strategic Accounts + Partnerships / Sprinklr

Meghan Peters / Community Manager / Mashable.com

2:15 p.m. – 2:30 p.m. Break

2:30 p.m. – 3:30 p.m. Gamechangers: Women in Disruptive Innovation!

In this all-star line-up of executives, each speaker inspires and shares with the audience what they believe to be the next iteration of Social Media. Each leader will also share how their forecasts could be the differentiator and game changer in their industry and own career.

Moderator:

Jennifer Preston / Staff Writer / New York Times

Presenters:

Elizabeth Albert / WW Marketing Director / Avnet Services

Ellen Hongo / Senior Director / Knowledge and Collaboration / ADP

Beverly Macy / Co-Founder, Gravity Summit and Author / The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

3:30 p.m. - 4:00 p.m. Findings Forum

This forum will focus on deepening your social media skills to build your business. Participants will share key highlights and strategies how to leverage social media to grow and expand into new opportunities.

Sandy Carter / Vice President, Social Business and Collaboration Sales, and Evangelism / IBM

Carol Evans / President / Working Mother Media

Ronald C. Glover / Vice President, Diversity & Workforce Policy Human Resources / IBM

4:00 p.m. – 5:00 p.m. Networking Reception

*Agenda subject to change

Registration

Individual rate: $450

Click here to register.

For more information or to become a sponsor, please contact events@workingmother.com

Speakers

Lisa Bonner

Senior Vice President, Principal Consultant, Roberts Golden Consulting

Elizabeth Albert

WW Marketing Director, Avnet Services

Sandy Carter

Vice President, Social Business Evangelism and Sales

IBM

Pamela Chandor

Vice President, Global Sales, IBM

Elizabeth Closmore

Vice President of Strategic Accounts & Partnerships, Sprinklr.com

Erica Dhawan

Founder & CEO, Erica Dhawan Consulting

Kris Erickson

Executive Sponsor of Strategic Accounts, Kenexa

Carol Evans

President, Working Mother Media

Lucy Fato

Deputy General Counsel & Corp. Secretary, Marsh & McLennan Companies, Inc.

Amy Fry

Vice President Public Affairs and Communications, Boehringer Ingelheim Pharmaceuticals, Inc.

Ronald C. Glover

Vice President, Diversity & Workforce Policy Human Resources, IBM Corporation

Ellen Hongo

Senior Director Knowledge and Collaboration, ADP

Liz Lynch

Founder, Center for Networking Excellence and Author, Smart Networking: Attract a Following In Person & Online

Beverly Macy

CEO and Co-Founder, Gravity Summit

Catherine Mathis

Senior Vice President, Marketing and Communications, Standard & Poor's--McGraw-Hill Companies

Laurie Meisel

Social Media and Digital Marketing Strategist and Executive Coach

Aparna Mukherjee

Social Media Editor, Top 3 Consulting Firm

Meghan Peters

Community Manager, Mashable.com

Jennifer Preston

Staff Writer, The New York Times

Sara Roberts

CEO, Roberts Golden Consulting, Inc., and Author of "Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers"

Patricia Romeo

D Street National Leader, Deloitte Services LP

Shannon Smedstad

HR Branding & Social Media Manager, GEICO

David Thompson

Director, Organizational Engagement, Boehringer Ingelheim Pharmaceuticals, Inc.

Jan Wallen

Sales & LinkedIn Strategist and Author, Mastering LinkedIn in 7 Days or Less

Danielle Weinblatt

CEO & Founder, Take the Interview