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Date:

June 14, 2013

Time:

8:00am - 5:00pm

Location:

McGraw-Hill

1221 Avenue of the Americas, 2nd Floor

New York

Social media is going to change the way we do business as much as the internet did when it first came into use, and that change is happening quickly. Leveraged to its fullest capacity, social media can enable businesses to outpace competition and accelerate growth. Women who understand the power of social business will reap unparalleled benefits and career growth, including enhanced visibility, recognition as forward thinkers, and superior networking capabilities—all essential skills for career advancement.

This Working Mother Media Women’s Leadership Summit will guide participants through a life-changing program filled with techniques, advice, inspiration, and innovative strategies. Participants will learn from the women who pioneered social business and explore how social business can help them build online identities and grow as leaders, communicators, and skilled businesswomen. Attendees will learn strategies to overcome misperceptions, secure solid support networks, and position themselves as players in motion within their respective organizations.

Who should attend:
• Women interested in learning how to harness the business power of social media
• High-achieving women from throughout the corporation
• Line Professionals with P&L Responsibility
• Diversity and Human Resource Professionals
• Women in leading positions building digital strategies for organizations

Click here for videos from last year's event.

Agenda

Friday, June 14, 2013*

8:00 a.m. – 9:00 a.m. Breakfast/Registration

8:45 a.m. – 9:00 a.m. Welcome Remarks

Carol Evans, President, Working Mother Media

Catherine Mathis, Senior Vice President, Marketing and Communications, Standard & Poor’s, McGraw-Hill Companies

9:00 a.m. – 9:15 a.m. Co-Chair Remarks

Sandy Carter, Vice President, Social Business and Collaboration Sales, and Evangelism, IBM and Summit Co-Chair

9:15 a.m. – 10:15 a.m. Keynote and Conversation

10:15 a.m. - 11:00 a.m. How Top Companies Leverage Social Media

In this dynamic session, presenters will each give a Pecha Kucha style presentation. These brief, highly visual presentations will focus on how their company is pushing the envelope with social media. These energetic presentations will provide great techniques, advice, and innovative strategies to elevate the power of you in the social media world!

Moderator/ Presenters:

Aparna Mukherjee, Social Media Editor, McKinsey & Company

Lucy Fato, Deputy General Counsel & Corporate Secretary at Marsh & McLennan Companies, Inc.

Amy Fry / Vice President Public Affairs and Communications / Boehringer Ingelheim

11:00 a.m. - 11:15 a.m. Break

11:15 a.m. - 12:15 p.m. Breakout Sessions: Talent and Internal Branding

A. People: Leveraging Social Media to Attract, Engage and Retain Talent

How do you maximize tools like LinkedIn, YouTube and Facebook to attract top talent and manage your online brand? Learn how to use social media to capitalize on the expertise of millennials and how you can leverage Connectional Intelligence© to engage and retain employees. Additionally, watch a tech demo how a video-based solutions company is transforming recruiting practices.

Moderator/Presenters:

Erica Dhawan, Founder, Erica Dhawan, LLC

Shannon Smedstad, Employment Branding & HR Social Media, Geico

Danielle Weinblatt, Founder & CEO, Take the Interview

B. ROI: Internal Branding

Leading organizations are changing the game and modernizing the way they working with social technologies and other collaborative methods. This workshop provides a terrific roadmap for how to create and sustain an outstanding internal environment, complete with how-to's, exercises, and supporting case studies.

Lisa Bonner, Senior Vice President/ Principal Consultant, Roberts Golden Consulting

Sara Roberts, CEO, Roberts Golden Consulting and Author, "Light Their Fire: Using lnternal Marketing to Ignite Employee Performance and Wow Your Customers"

C. A Beginner's Guide: Get On, Get Active — Social Media Primer for Newbies

Learn a strategic approach and practical tips for leveraging sites like LinkedIn, Twitter and Facebook, as well as other online productivity and collaboration tools to accelerate professional success. Participants will create a customized action plan to build relationships effectively and stand out from the crowd through the power of social media.

Liz Lynch / Founder / Center for Networking Excellence and Author,
Smart Networking: Attract a Following In Person & Online

12:15 p.m. - 1:15 p.m. "Culture Eats Strategy" Luncheon

1:15 p.m. - 2:15 p.m. Breakout Sessions — ROI of Social Media and Ideation

A. ROI: Metrics, Analytics: Defining ROI in the Social Media Landscape

What’s the ROI on women’s leadership in the business of social media? As New York City is emerging as “Silicon Alley” and social media companies setting up a presence here, learn from the frontlines from two leaders impacting consumption of media and consumer goods.

Elizabeth Closmore, VP of Strategic Accounts + Partnerships, Sprinklr

Stacy Green, Chief Marketing Officer, Mashable.com

B. People: Disruption, Ideation and Humanizing the Social Media Experience

Pam Chandor, Vice President, Enablement and Execution, IBM

Patricia Romeo, D Street National Leader, Deloitte Services LP

2:15 p.m. – 2:30 p.m. Break

2:30 p.m. – 3:30 p.m. Gamechangers: Women in Disruptive Innovation!

In this all-star line-up of executives, each speaker inspires and shares with the audience what they believe to be the next iteration of Social Media. Each leader will also share how their forecasts could be the differentiator and game changer in their industry and own career. What will it take to deliver sustainable results in the long-term?

Moderator:

Jennifer Preston, Staff Writer, New York Times

Ellen Hongo, Senior Director, Knowledge and Collaboration, ADP

3:30 p.m. - 4:00 p.m. Findings Forum

4:00 p.m. – 5:00 p.m. Networking Reception

*Agenda subject to change

Registration

Individual rate: $450

Click here to register.

For more information or to become a sponsor, please contact events@workingmother.com

Speakers

Elizabeth Albert

WW Marketing Director, Avnet Services

Lisa Bonner

Senior Vice President, Principal Consultant, Roberts Golden Consulting

Sandy Carter

Vice President, Social Business Evangelism and Sales

IBM

Pamela Chandor

Vice President, Global Sales, IBM

Erica Dhawan

Founder, Erica Dhawan Consulting

Carol Evans

President, Working Mother Media

Lucy Fato

Deputy General Counsel & Corp. Secretary, Marsh & McLennan Companies, Inc.

Amy Fry

Vice President Public Affairs and Communications, Boehringer Ingelheim Pharmaceuticals, Inc.

Ronald C. Glover

Vice President, Diversity & Workforce Policy Human Resources, IBM Corporation

Ellen Hongo

Senior Director Knowledge and Collaboration, ADP

Liz Lynch

Founder, Center for Networking Excellence and Author, Smart Networking: Attract a Following In Person & Online

Stacy Martinet

Chief Marketing Officer, Mashable

Catherine Mathis

Senior Vice President, Marketing and Communications, Standard & Poor's--McGraw-Hill Companies

Jennifer Preston

Staff Writer, The New York Times

Sara Roberts

CEO, Roberts Golden Consulting, Inc., and Author of "Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers"

Patricia Romeo

D Street National Leader, Deloitte Services LP

Shannon Smedstad

HR Branding & Social Media Manager, GEICO

David Thompson

Director, Organizational Engagement, Boehringer Ingelheim Pharmaceuticals, Inc.

Danielle Weinblatt

CEO & Founder, Take the Interview