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Date:

October 24, 2012

Time:

8:00am - 5:00pm

Location:

McGraw Hill

1221 Avenue of the Americas

New York, NY

Social media is going to change the way we do business as much as the internet did when it first came into use, and that change is happening quickly. Leveraged to its fullest capacity, social media can enable businesses to outpace competition and accelerate growth. Women who understand the power of social business will reap unparalleled benefits and career growth, including enhanced visibility, recognition as forward thinkers, and superior networking capabilities—all essential skills for career advancement.

The Working Mother Media/NAFE Women’s Leadership Summit will guide participants through a life-changing program filled with techniques, advice, inspiration, and innovative strategies. Participants will learn from the women who pioneered social business and explore how social business can help them build online identities and grow as leaders, communicators, and skilled businesswomen. Attendees will learn strategies to overcome misperceptions, secure solid support networks, and position themselves as players in motion within their respective organizations.

Who should attend:
• Women interested in learning how to harness the business power of social media
• High-achieving women from throughout the corporation
• Line Professionals with P&L Responsibility
• Diversity and Human Resource Professionals
• Women in leading positions building digital strategies for organizations

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Agenda

Brand, Risk and Engagement in the Workforce and Marketplace

Wednesday, October 24, 2012 *

8:00 am – 9:00 am Breakfast/Registration

9:00 am – 9:15 am Welcome Remarks

Carol Evans / President / Working Mother Media

Ronald C. Glover / Vice President, Diversity & Workforce Policy Human Resources /IBM Corporation

9:15 am – 10:15 am Keynote and Conversation

Get Bold: Using Social Media to Create a New Type of Social Business

IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter’s proven six-step agenda addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization. She will share expert guidance, and real case studies, and demonstrate how you can improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management.

Sandy Carter/ Vice President, Social Business and Collaboration Solutions Sales and Evangelism / IBM

10:15 am – 10:45 am Building Your Brand: Develop a Reputation Plan as you Drive Business!

A brand is in many ways synonymous with one’s reputation. It speaks to the way other people see you, what you represent, and your level of expertise. Because social media is used as a way to connect with friends, family and business colleagues, managing the way you are perceived has become a complex and interesting issue. What are the most important guidelines when sharing your personal information through social media outlets? Have you positioned your personal brand to align with the organization’s brand? Hear from a subject matter expert who will share proven strategies and offer advice on how to avoid pitfalls. This session will provide a foundation from which participants can build their own social media strategies.

Jessica Miller-Merrell / Workplace Technology and Social Media Strategist

10:45 am – 11:00 am Break

11:00 am - 12:15 pm Aligning with your Business while Building your Social Media Brand

A. Marketplace

Building ROI into your Social Media Strategy: How to make the most of your Company's Social Media Profiles through Social Content

Attention in social media is very competitive - what do you need to do to ensure that your content reaches your target consumers? How can you predict what will work best to get likes, shares, comments and other desirable results? Answer: it's all in how you say what you want to say.

Join Tania Yuki, CEO of Shareablee in this hands-on workshop where you will learn how best to optimize your brand's social content so you can cut through the clutter get noticed, and get results. Come prepared with sample posts and see first hand how to improve the content you publish to the social web.

Tania Yuki / CEO / Shareablee

B. Workforce

Using Social Media to Improve Collaboration, Innovation & Recruiting
The shift to social business includes technology AND a paradigm shift in the way you share information and connect as an organization. These concepts/tools are “sexy” but will require significant effort to build engagement and maintain momentum.

Is your organization “collaboration ready?” Come learn how to leverage internal social networks to drive knowledge sharing, engagement and productivity, expose creative talent & influencers and generate an ideation vehicle. We’ll also discuss how to develop an effective recruitment pipeline using LinkedIn and Facebook.

Lisa C. Bonner / Senior Vice President, Principal Consultant / Roberts Golden Consulting

C. Roundtable

Top Digital Leaders (by invitation only)

Sandy Carter/ Vice President, Social Business and Collaboration Solutions Sales and Evangelism / IBM

12:15 pm - 1:15 pm Networking Luncheon

1:15 pm - 2:15 pm Case Studies

Participants will have the opportunity to hear from experts presenting case studies on relevant social media campaigns. The case studies will be followed by an interactive discussion during which participants will:

• Learn actionable insights which can be implemented in their organizations to drive ROI

• Share pressing issues, challenges and experiences to push for continued success

ERG Case Study

Improved employee productivity and engagement are the goals of McGraw-Hill’s innovative and unique digital employee-resource group, Learning, Empowering and Accelerating Digital (LEAD). In conjunction with it’s social-media-based company intranet, the anticipated business-focused benefits include a flatter organization, product development, more efficiency and heightened engagement. Professionals attending this session will walk away with tips on how to strategically analyze their business and workforce needs in the development of ERGs which directly impact the bottom-line of their companies.

Laurie Meisel / Manager Social Media and Digital Marketing / McGraw-Hill Construction

ROI Case Study

Does it really exist? Remember the arguments as to whether you could sell over the Internet? What's the correlation between a number and what your goal is? Does the R stand for Revenue, Relationships, Retail sales? Recognizing the power of social media, how can we justify the spend? Some examples for you to determine whether Social Media and ROI are working together yet, or are just a myth waiting to really happen.

Barbara Steinberg Cerf / Corporate Vice President, Women’s Market / New York Life Insurance Company

Fireside Chat: Top Digital Women (by invitation only)

Sandy Carter/ Vice President, Social Business and Collaboration Solutions Sales and
Evangelism / IBM

2:15 pm - 2:30 pm Break

2:30 pm - 3:30 pm A Conversation: Innovative Approaches in Building your Business

A deeper competency in understanding how social media is critical for business success is vital in today’s global market place. This panel of corporate executives will make the vital link between innovation and social media.

Moderators:

Bryn Johnson / Founder / Bryn Johnson Consulting

Clarissa Felts / Vice President Collaboration, Diversity & Inclusion / Lowe's Companies, Inc.

Sandra Long / Vice President of Business Development / Pitney Bowes

Shaifali Puri / Executive Director / Scientists Without Borders

3:30 pm – 4:00 pm Findings Forum

Sandy Carter and Carol Evans will lead this forum where participants will share key highlights and strategies. This forum will reinforce the focus on deepening your social media skills while building your business.

4:00 pm - 5:00 pm Networking Reception

* Agenda subject to change