
A new survey, commissioned by Procter & Gamble's Ivory compels us to rethink what it means to be a modern-day mom. The study polled 1,017 American mothers with children ages 17-years-old and under in their household on everything from social media to stress. A look at some of the most interesting findings.
The Life of a Modern Day Mom
We just make it look easy. Despite a multitude of products designed to make our lives easier, 80% of those surveyed think motherhood is actually more difficult than it was 20 years ago.
Taxes or middle school algebra? The former, please! 61% of moms with children in middle school and 68% of moms with children in high school find their child’s homework much more difficult than doing their taxes.
Cool still rules. 77% of moms would rather be the “cool mom” than the “hot mom.” Can’t we be both?
Bathroom hideaway. The unexpected refuge for a mom having a chaotic day? The bathroom. 66% of moms say they’ve hid in the bathroom just to get some alone time.
Social Media and Motherhood
We seek out advice online. 41% of moms under 40 get advice from blogs, Twitter and Facebook.
We have a lot to handle, but we don’t like online complainers. According to the moms surveyed who are on Facebook, 25% believe that parents who constantly complain in their statuses are annoying. 24% are annoyed by parents who brag, and 20% are annoyed by those who over-share.
We would like to feel more comfortable with tech. 40% of those surveyed feel they need to brush up on technology, and 35% think they need to brush up on social media. It’s not surprising that these are areas our kids seem to master.
Ever Mother’s Worst Fears
We’re overwhelmed but don’t want you to see us break a sweat. 70% of moms feel that others think they have everything together when they don’t.
Worst label for your kid? Smelly trumps all! 43% of moms would rather have their kid be known as “The Potty Mouth” (20%), “The Whiner (17%), or the Snob (13%) than have their child grow up with the smelly kid label.
For the complete survey, visit Ivory's Facebook page at Facebook.com/ivory.
Do you relate to the findings of this study? Let us know in the comments section.



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