I started a web-based household record keeping service four years ago. It's centered around a personal record keeping application called "Matters of Fact (Things the Family Should Know)."
"Knowing" that today's enlightened women share knowledge and responsibility for family finances and record keeping, I concentrated my marketing efforts on them.
Fast forward four years. Big surprise! Most of my users are men.
Do women still leave the household finances and record keeping up to their husbands?