If you were thinking that a conference at Walt Disney World about Moms and Social Media was all about beach parties, Mickey Mouse sightings and roller costers - you'd only be partially right.

Yes, there is LOTS of fun going on; this Disney crew really knows how to throw a party. They know what these moms want (and need!) and are going above and beyond to deliver.

And that includes providing an incredibly unique and rich learning environment that is really blowing me away. I've had the pleasure of witnessing a lot of great speakers in my day, but so far this morning - I've laughed, cried and been inspired.

And that was before lunch.

During the mornings first chat, we discussed the concept of a "Personal Brand Audit"...which isn't as painful as it sounds; no one is inviting the IRS at least.

Speaking to a large crowd of busy moms, who Tweet/Blog and otherwise navigate Cyber Space with (relative) ease while seamlessly juggling the demands of work, wifedom and motherhood - Amy Jo Martin of Digital Royalty brought up an interesting way to combat what I lovingly refer to as "Mommy Burnout".

How many times have I looked at my planner and thought - this is insane...and damn near impossible?

As we rush from Point A to Point B getting it all done...do you ever stop, take a deep breath and take stock of what you are REALLY accomplishing?

Martin talked to us about her decision to conduct a Personal Brand Audit - a sweep of your life and work goals and strategies to help you better define where you are - and where you want to go.

I love this idea - of a concentrated and focused effort on cleaning up the clutter in our lives - to get us back on track. I've started doing this already on the professional front, really working to ensure that my growth strategy is defined, my creative work is inline with my strengths and working to ensure that work doesn't consume my life.

It hadn't really occured to me that the personal life could use a bit of housekeeping as well. It doesn't have to be crazy, no one's talking about a Mom Strike (yet!), but there are definate areas for improvement on a variety of fronts.

So - challenge accepted! I, for one, can't wait. It's audit time.