While many of its peers are busy cutting family-friendly benefits, this financial services company keeps expanding its offerings—to the delight of employees. Its new Healthy Babies program connects expectant moms with a maternity nurse and provides support for high-risk births and special needs, while infertility consultations and up to $20,000 in coverage for related treatments are also available. Anyone who adopts can utilize up to $10,000 in aid (an amount that doubled this year), and new surrogate parents may tap a $5,000 benefit, with free legal advice. Employees receive 20 days of subsidized backup child care annually, but they can use 40 if their babies are under 6 months old.

Chairman & CEO Kenneth Chenault

Executive VP, HR Kevin Cox

Women managers/execs 44%

Women hires in 2011 56%

Average weeks of fully paid maternity leave offered 10

Offers paid paternity leave? Yes

Offers paid adoption leave? Yes

Women in affinity groups in 2011 30%

Offers backup child care? Yes

Employees working flexibly Not tracked