Problem: You love the tribal tattoo that adorns your lower back. It’s your sexy little secret—and you’d like to keep it that way. But your tattoo is peaking through the dress you just bought for a client cocktail party.

Solution: Run out and get a tube of Kat Von D’s tattoo concealer ($25, sephora.com). The famed tattoo artists and reality TV star developed the concealer in three shades (to fit every skin tone) because she believes tattoos, like makeup, should illustrate your mood whether it be demure or adventurous—each day the choice is yours.