
New moms need all the help they can get—and sometimes they are willing to pay for it. Hence the birth of a new trend: the baby planner. These for-hire “assistants” are coming to the rescue with services like babyshower coordinating, meals during pregnancy, arranging the nursery, sending out birth announcements, even babyproofing your home. They can also help you figure out essentials like what kind of child care to enlist and which nursing cream to use. While various packages of services do seem pricey, with costs ranging from about $100 to $600 or more, they may be worth considering. “Working women understand the value of support services and may be used to outsourcing in order to manage their busy lives,” says Linda Murray, editor-in-chief of Babycenter.com. A baby planner may be an option to help you stay organized and enjoy your maternity leave before heading back to the office. If cost is an issue, Murray suggests asking for these services as a shower gift. With a Web search, you can find baby planners across the nation in cities from Los Angeles to Boston.









These for-hire “assistants”
Maureen Dowd’s Feb. 24
Hi there! Would you mind if I